Work
Selected engagements from fifteen years of consumer, DTC, and subscription growth leadership. Clients are described by category rather than name.
01
Marketplace / subscription
Challenge
A high-growth marketplace business needed to grow its paid member base without letting acquisition costs outrun contribution margin.
Result
Built the acquisition and retention system behind a multi-year run of compounding subscriber growth, with reporting the board could underwrite.
02
Health-tech / DTC subscription
Challenge
A DTC subscription health app needed a full rebrand — new name architecture, identity, and site — without surrendering hard-won organic traffic.
Result
Led the relaunch end to end with a migration plan that held rankings through the cutover and preserved the organic acquisition channel.
03
Consumer mobile / education
Challenge
A consumer app entering a crowded education category had to establish credibility and ranking from a standing start.
Result
Took the app from launch to sustained category visibility through paired brand launch and performance execution.